About Alison
Real change is possible, but never easy.
Alison Jeffrey, MBA, CFRE is a professional fundraiser, strategist and writer.
For over 25 years, she has curated meaningful donor journeys, created organizational strategies that stick and coached results-driven fundraising talent.
Alison’s passion for fundraising started as a 10-year-old donating lemonade stand sales to her local hospital in St. Albert, Alberta. That early sense of purpose became her professional through line, guiding her towards the non-profit sector where she continues to create exceptional value for charitable organizations and their supporters.
Alison has lived and worked in Toronto, Vancouver, Edmonton and Calgary, where she is now based. She has held both in-house and consultant roles with such prominent charities as Canadian Women’s Foundation, Wellspring Calgary, Vancouver Foundation, Dying with Dignity Canada, YW Calgary, St. Michael’s Hospital Foundation and Alberta Lung Association.
Alison Jeffrey understands that real change is possible but it's never easy. She meets that challenge with ingenuity, perseverance and equal parts creative ideation and rolled-up sleeves. She lights up at opportunities to bring her passion, experience, and expertise to the deep and courageous work of difference-making.
Alison holds an MBA in International Business Strategy from the University of Alberta and is a Certified Fundraising Executive. She received specialized training in major gifts, donor diversity and capital campaigns from Indiana University’s Lilly Family School of Philanthropy.
As a writer, Alison’s pieces on social enterprise, gender equity and human rights have been published in Corporate Knights, Alberta Views, Avenue and University of Alberta Press.
What People Are Saying
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Alison is a gifted fundraiser with an exceptional ability to inspire people to contribute boldly to create the change they want to see in the world. Her business and strategic acumen support the organizations who are creating the change to define their vision. Her sparkling ability to build long term donor relationships builds the funding engine to bring the vision to life. Alison's profound commitment to equity and inclusion directs her talent to resourcing organizations in service to the most marginalized communities.
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Kathryn Babcock,
CEO capitalW
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From the moment I met Alison, I knew we had found someone special. My organization had gone through some significant changes and needed a healthy burst of revitalization! Bringing Alison on to the team as a subject matter expert, coach, facilitator, and trusted colleague was one of my best leadership decisions. She quickly integrated with the team and showed a sincere commitment to lead with thoughtfulness, expert strategy, and high-quality service. Within 90 days of joining the organization, real results started to emerge.
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Natalie Noble,
CEO Wellspring Calgary
“
Alison provided clarity and direction to Silver Lining's fundraising program. She rolled up her sleeves and spent the time to really understand our work, why it matters and how we could fundraise more effectively. Her assessment was rigorous and resulted in recommendations that were clear and that we could adapt right away. Tremendously valuable.
”
Cendrine Tremblay,
Board Chair
Silver Linings Foundation
